North Kingstown, Rhode Island — December 3, 2013 — Galaxy Nutritional Foods, America’s 30-year leading provider of delicious cheese free products, announces the launch of GO Veggie!™, a new brand of products that proudly serve the millions of Americans seeking dairy and lactose free foods. More than one third of all people worldwide are lactose intolerant, and millions of Americans are choosing to reduce their dairy, go dairy free or go vegan in hopes of establishing a healthier and/or more principled lifestyle.
“We’ve seen an exponential rise in the number of Americans, including children, who have a dairy or lactose allergy, are following a vegan lifestyle, or are simply trying to cut back on cholesterol,” said Jamie Schapiro, Marketing Director, GO Veggie! “We believe everyone should be able to enjoy the cheesy food they love without sacrifice. GO Veggie! exists as a healthier solution for any diet.”
Uniting five Galaxy Nutritional Foods brands into one, GO Veggie! offers improved product flavors and packaging for consumers to easily identify the cheesy choice that is right for them. GO Veggie! offers three unique product lines, strategically color-coded and designed to display product benefits and differentiators. The product lines include GO Veggie! Lactose Free (green packaging), GO Veggie! Dairy Free, Vegan (purple packaging) and GO Veggie! Lactose Free & Soy Free (blue packaging).
Digesting the Data
Lactose is a milk sugar and requires the enzyme lactase for digestion, which decreases with age. Globally, 33 percent of people are lactose intolerant—40 million of which are Americans—and only 40 percent of people maintain the ability to digest lactose after childhood. A milk allergy, on the other hand, involves an immune response to casein and/or whey, which are milk proteins and common allergen triggers, especially in children. Many dairy products also contain high levels of cholesterol, which can negatively impact heart health
“It can be overwhelming to navigate the food landscape with an allergy or dietary restriction,” said Rick Antonelli, Chief Executive Officer of GO Veggie! “Our unified brand packaging eliminates guessing in the grocery aisle, and we’re proud to say that our products keep getting tastier. Anyone who loves cheese is a friend of GO Veggie!”
- GO Veggie! Lactose Free (green packaging) products contain casein and come in a variety of flavors in slices, shreds, blocks and grated topping. The line is cholesterol free, contains 0g of trans fat per serving and is rich in calcium. GO Veggie! Lactose Free is for individuals who have a lactose intolerance or are simply looking to eat healthier by cutting back on dairy in their diets. New and improved products include the slices in American, cheddar, cheddar with jalapenos, mozzarella, pepper jack, provolone and Swiss flavors.
- GO Veggie Lactose Free & Soy Free (blue packaging) products contain casein, yet are lactose free, gluten free, cholesterol free and have 0g of trans fat per serving. They contain no soy and are free of preservatives. GO Veggie! Lactose Free & Soy Free is available in slices, shreds and blocks in a variety of flavors. New and improved products include the blocks in both cheddar and mozzarella flavors.
- GO Veggie! Dairy Free, Vegan (purple packaging) products are completely dairy free and vegan. They contain no casein. The Dairy Free, Vegan line is gluten free, non-GMO and free of preservatives. GO Veggie! Dairy Free, Vegan is available in slices, shreds, blocks, grated topping and cream cheese in a variety of flavors. New and improved products include the slices in American, cheddar, pepper jack, and mozzarella flavors, as well as the blocks in both cheddar and mozzarella flavors (coming soon).
The GO Veggie! Lactose Free and GO Veggie! Dairy Free, Vegan (green and purple, respectively) can be found in the produce section or natural set of traditional grocery stores across the country. GO Veggie! Dairy Free, Vegan and GO Veggie! Lactose Free & Soy Free (purple and blue, respectively) can be found in the dairy section of natural food stores.
Haberman for GO Veggie!
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About GO Veggie!™
Founded more than 30 years ago, Galaxy Nutritional Foods remains America’s leading provider of great tasting cheese free products. Today, under Galaxy’s new brand GO Veggie!, the company continues to innovate and offer consumers with food sensitivities or seeking healthier alternatives more cheese free choices. Across its product portfolio – Dairy Free, Vegan; Lactose Free; and Lactose Free & Soy Free – GO Veggie! offers 52 products across the United States and Canada including shreds, slices, blocks, grated topping and dairy free cream cheese in a range of flavors. GO Veggie! Lactose Free (green packaging) and GO Veggie! Dairy Free, Vegan (purple packaging) can be found in the produce section of grocery stores nationwide. GO Veggie! Dairy Free, Vegan and GO Veggie! Lactose Free & Soy Free (blue packaging) are available in natural food stores nationwide. For more information: visit: www.goveggiefoods.com.